What impact has new media technology had on the way people listen to music?
· Apple iPods
· Mp3 players (e.g. Zen, Sony)
· Nearly all mobile phones now have Mp3 players and fm radio built in
You can also buy music online, e.g. hmv.com – where you can also download music legally now. Apple let you download things legally to your iPod, for example: photos, videos, film, TV shows.
A downfall is that it encourages criminal activity: peer to peer file sharing – e.g. Limewire.
What impact has the Internet had on the way people access music?
· Internet: A lot of people now use websites such as YouTube and MySpace to access and listen to music, but people also download illegal file sharing programs like Limewire.
There are still people who buy actual CD’s, but much more people opt for purchasing online because it’s usually cheaper and more convenient.
Internet singles on iTunes are cheaper 79p versus £1.99 physical single
Often there may also be a successful music group who can afford to give away their music for free online, for example, Radiohead gave their album “In Rainbows” away online.
How have the music labels responded to new media technology?
· Home recording: reason, audacity, fruit loops
· Apple are the world leaders in digital downloads: iTunes, iPods, iPhones
· Rupert Murdoch owns MySpace; his company News International own Fox, Sky, The Sun and many global media companies.
· Google bought YouTube.
How do musicians use new media technologies such as MySpace to promote themselves?
Many musicians and bands use the internet to promote themselves and their music, there is a very large number of signed and unsigned music acts who use MySpace and YouTube to promote themselves and their upcoming gigs.
Single track downloads, the most popular digital music format, grew by 53% to 1.7 billion (including those on digital albums)
Digital sales now account for an estimated 15% of the global music market, up from 11% in 2006 and zero in 2003. In the world’s biggest digital music market, the US, online and mobile sales now account for 30% of all revenues
There are more than 500 legitimate digital music services worldwide, offering over 6 million tracks – over four times the stock of a music megastore
Tens of billions of illegal files were swapped in 2007. The ratio of unlicensed tracks downloaded to legal tracks sold is about 20 to 1
(Taken from http://www.ifpi.org/content/library/DMR2008-summary.pdf )
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